Race and Ethnicity Essay

One benefit of stereotypes to those being stereotyped is that the stereotype itself may be positive. Of course, this can backfire if you benefit from a stereotype of a group in which you fit and it becomes clear that the stereotype does not apply to you. Nonetheless, certain stereotypes can help a person land a job, build a good reputation or even find love. Stereotypes’ are the human’s way of quickly categorizing people in order to avoid danger in the world. It’s a very basic knack of the human brain and has been around for as long as there have been people. That is the only positive effect of them.( http://www.life123.com/parenting/education/social-studies/positive-aspects-stereotypes.shtml). What are the negative aspects of stereotypes? From my limited experience, I would have to say the biggest negative effect of stereotyping in the closing of the mind. People say that minds are like parachutes; they work best when open. Stereotyping provides a view which may be based on some truths or facts, but is often limited and biased. Other non-critical thinkers can be seduced by stereotypes which simplifies the world. In the heat of the moment, stereotypes lend themselves to mob rule when emotions run high and reason seems to be on holiday. In some cases the emotions give way to fear, and fear is a very poor substance for leadership. Part III Answer each question in 50 to 150 words related to those stereotypes. Provide citations for all the sources you use. Define stereotypes and prejudice. What is the difference between stereotyping and prejudice? Use examples to illustrate the differences. Stereotyping- A fixed, over generalized belief about a particular group or class of people Prejudice- Prejudgment or attitude toward another group. Using the 3 categories I chose, you would place all the individual races such as the Hispanics, African-Americans, and Asian-Americans into separate groups. These would be broken down and classified as stereotyped classifications. Then you could also break them down by Race, Sexual Orientation, and religion and this would also be classified as stereotyped. Prejudice in my opinion is about the same thing because you are comparing the three to one another after you have separated them from one another. What is the relationship between stereotyping and prejudice? Sterotype is something that is assumed that you do like girls like shopping and boys like sports. Prejudice is when you are racist or favor another person over another because of either ethinic racism, or you just don’t like how they look. Like some people are prejudice against black people and hispanics because of what they look like and their religious/ ethinc beliefs. What can be done to prevent prejudice from occurring? One thing you can do to help prejudice from occurring is look at the situation. Be mindful of everyone around you and mindful of others feelings. Know that everyone is different and that it is ok to be different. Know where you come from and your heritage so that you cannot judge others like you.

Balance Sheet and Income Statement Commentary Essay

On JB Hunt’s balance sheet for 2011 lists current assets of $513,542,000 and current liabilities of $438,515,000, yielding a current ratio of 1.17, which indicates the company, has $1.17 of current assets for every $1 of current liabilities. The previous year 2010, the current ratio was 0.91. This shows a 29% increase in the current ratio over the previous year. An organization with a current ratio of 2 or higher is usually viewed by lenders to be a safe risk for short-term credit. Based on the 29% increase in current ratio, JB Hunt is in a better position to obtain short-term financial than it was in 2010. However, it is still below the benchmark of 2 that lenders feel to be a safe risk. Under the economic circumstances of the past five years, lenders may take into consideration other factors such as comparing JB Hunt’s current ratio to that of other competing trucking companies. JB Hunt’s quick ratio for 2011 is 0.95 and for 2010 was 0.70. A quick ratio or â₠¬Å"acid-test† measures cash, securities, and accounts receivables of a company in comparison to its current liabilities. The quick ratio is especially important to companies that have a history of challenges with converting inventory into cash quickly. This difficulty could interfere with the company’s ability to pay its short-term debt. A quick ratio between 0.50 and 1.0 is typically perceived as satisfactory, but with a shadow of potential cash-flow problems. JB Hunt’s quick ratio improved by 36% over the previous year, which indicates the company, has improved its ability to meet its short-term obligations. JB Hunt’s debt to stockholders equity ratio for 2011 is 299% and 242% for 2010. This ratio evaluates the extent to which the company relies on borrowed money for its operations. A ratio over 100% indicates a business has too much debt and not enough equity to pay off the debt if they suddenly needed to do that. With a debt to equity ratio of 299%, JB Hunt has a significantly high level of debt when compared to its equity. Investors and lenders would most likely view the company to be too risky to either invest in or to lend money to. JB Hunt’s basic earnings per share ratio for 2011 is 1.07 and 0.79 for 2010. This ratio indicates the amount of profit the business earned for each share of outstanding common stock. The earnings per share ratio reveal earnings that potentially stimulate the growth of a company and provide funds, which can be distributed as a dividend to stockholders. JB Hunt’s basic earnings per share increased by 35% over the previous year, which indicates the company has money to reinvest to ignite further growth. JB Hunt’s return on sales ratio for 2011 is 94% and 92% for 2010. This ratio indicates if the company is keeping pace with or exceeding its competitors in producing income from sales and services. JB Hunt increased its sales ratio by 2% over last year. A 94% sales ratio is an extremely high number compared with the other three companies analyzed for this assignment. To determine how competitive this ratio is with the ratios of other trucking companies would require additional research and analysis of more companies, which is outside the scope of this assignment. JB Hunt’s return on equity ratio for 2011 is 45% and 35% for 2010. This ratio assesses risk by indicating how much a company earned for each dollar invested by shareholders. JB Hunt’s equity ratio of 45% is a profitable ratio especially since investors consider a ratio over 15% to be a reasonable return. In addition this ratio is an increase of 29% over the previous year. UFP Technologies (Plastics manufacturing) The 2011 balance sheet for UFP Technologies lists current assets of $58,040,394,000 and current liabilities of $9,465,304,000, yielding a current ratio of 6.13, which indicates the company, has $6.13 of current assets for every $1 of current liabilities. The previous year 2010, the current ratio was 47.62. This shows a significant increase in the current ratio over the previous year, which is due to assets acquired in 2010 due to an acquisition. An organization with a current ratio of 2 or higher is usually viewed by lenders to be a safe risk for short-term credit. Based on a current ratio that is more than 3 times what is considered to be a safe risk, UFP Technologies seems like it will have no trouble obtaining short-term credit should the need arise. UFP Technologies’ quick ratio for 2011 is 4.80 and for 2010 was 36.12. This company has an outstanding quick ratio that is 4 times what is typically perceived as satisfactory. Based on this ration UFP Technologies should have no problem with cash flow or with paying its short-term debt. UFP Technologies’ debt to stockholders equity ratio for 2011 is 29% and 38% for 2010. This ratio indicates that the company has a low percentage of debt compared to its equity and does not rely on borrowed money to run its operations. Investors and lenders would most likely view the company to be a safe investment or a safe company to lend money to on a short-term basis. UFP Technologies’ basic earnings per share ratio for 2011 is 0.77 and 0.72 for 2010. The company’s basic earnings per share increased by 7% over the previous year, which indicates the company has some money to reinvest for further growth. UFP Technologies’ return on sales ratio for 2011 and 2010 is 12%. There was no change in this ratio from the previous year. This ratio indicates the company may not be keeping pace with its competitors in producing income from sales and services. UFP Technologies’ return on equity ratio for 2011 is 17% and 18% for 2010. This ratio assesses risk by indicating how much a company earned for each dollar invested by shareholders. UFP Technologies’ equity ratio of 17% is a profitable ratio especially since investors consider a ratio over 15% to be a reasonable return. However, the ratio decreased by 5.5% over last which may be upsetting to shareholders who are looking for an increase in this ratio year after year and not a decrease. United Natural Foods, Inc. (Specialty food stores) United Natural Foods’ balance sheet for 2011 lists current assets of $8,444,492,000 and current liabilities of $463,421,000, yielding a current ratio of 18.22, which indicates the company, has $18.22 of current assets for every $1 of current liabilities. The previous year 2010, the current ratio was 1.37. This shows a 1,229% increase in the current ratio over the previous year. An organization with a current ratio of 2 or higher is usually viewed by lenders to be a safe risk for short-term credit. With a current ratio of 18.22 United Natural Foods would definitely be view favorably by lenders if the need arose to seek short-term credit. United Natural Foods’ quick ratio for 2011 is 0.59 and for 2010 was 0.44. The quick ratio is especially important to companies that have a history of challenges with converting inventory into cash quickly. A quick ratio between 0.50 and 1.0 is typically perceived as satisfactory, but with a shadow of potential cash-flow problems. Althoug h a quick ration of 0.59 is an improvement over last year, this number is still low and indicates United Natural Foods may experience financial difficulty, which could interfere with the company’s ability to pay its short-term debt. United Natural Foods’ debt to stockholders equity ratio for 2011 is 61% and 98% for 2010. This ratio evaluates the extent to which the company relies on borrowed money for its operations. A ratio over 100% indicates a business has too much debt and not enough equity to pay off the debt if they suddenly needed to do that. With a debt to equity ratio of 61%, which is a decrease of 37% over the previous year, United Natural Foods has significantly decreased its dependency on borrowed money to fund its operations. This makes the company more appealing to either investors or lenders since the reduction in this ratio indicates the company is less of a risk than it was a year ago. United Natural Foods’ basic earnings per share ratio for 2011 is 0.80 and 0.79 for 2010. This ratio indicates the amount of profit the business earned for each share of outstanding common stock. The company’s basic earnings per share increased by 1.2% over the previous year, which indicates th e company is moving in the right direction toward increasing the earnings per share so that it can reinvest in the company and grow the company in the future. This percentage is actually a good indicator of grow considering the state of the economy over the past 5 years. United Natural Foods’ return on sales ratio for 2011 and 2010 is 3%. This ratio indicates the company is maintaining the status quo and produced the same amount of income from sales and services this year that it did last year. This could be due to the volatile economic conditions preventing new customers from shopping at United Natural Foods because they need to find way to cut costs. United Natural Foods’ return on equity ratio for 2011 is 9% and 11% for 2010. This ratio assesses risk by indicating how much a company earned for each dollar invested by shareholders. United Natural Food’s equity ratio for 2011 decreased by of 2%, which is a disappointing number for shareholders. Investors consider a ratio over 15% to be a reasonable return. Wells Fargo (Mortgage Company) Wells Fargo’s balance sheet for 2011 lists current assets of $1,313,867 million dollars and current liabilities of $920,070 million dollars, yielding a current ratio of 1.43, which indicates the company, has $1.43 of current assets for every $1 of current liabilities. The previous year 2010, the current ratio was 1.48. This shows a 3.4% decrease in the current ratio over the previous year. An organization with a current ratio of 2 or higher is usually viewed by lenders to be a safe risk for short-term credit. Based on the current ratio, Wells Fargo is a risky company for any lender. Under the economic circumstances of the past five years, lenders may take into consideration other factors such as comparing Wells Fargo’s current ratio to that of other competing companies. Wells Fargo’s quick ratio for 2011 is 0.07 was 0.11. A quick ratio or â€Å"acid-test† measures cash, securities, and accounts receivables of a company in comparison to its current liabilit ies. A quick ratio between 0.50 and 1.0 is typically perceived as satisfactory, but with a shadow of potential cash-flow problems. Wells Fargo’s quick ratio is 0.43 points below the minimum level of satisfactory. This company is severely at risk of not being able to convert inventory into cash quickly and may end up defaulting on its short-term debt. This is a risky company for investors and lenders. Wells Fargo’s debt to stockholders equity ratio for 2011 is 827% and 884% for 2010. This ratio evaluates the extent to which the company relies on borrowed money for its operations. A ratio over 100% indicates a business has too much debt and not enough equity to pay off the debt if they suddenly needed to do that. With a debt to equity ratio of 827%, Wells Fargo has an astronomical level of debt when compared to its equity. Investors and lenders obviously view this company as a business to avoid. Wells Fargo’s basic earnings per share ratio for 2011 is 1.50 and 1.18 for 2010. This ratio indicates the amount of profit the business earned for each share of outstanding common stock. The earnings per share ratio reveal earnings that could potentially stimulate the growth of a company and provide funds, which can be distributed as a dividend to stockholders. Wells Fargo’s basic earnings per share increased by 27% over the previous year, which indicates the company may have some money to reinvest back into the company for growth. Wells Fargo’s return on sales ratio for 2011 is 48% and 36% for 2010. This ratio indicates if the company is keeping pace with or exceeding its competitors in producing income from sales and services. Wells Fargo increased its sales ratio by 12% over last year. A 48% return on sales ratio is a high number. This ration indicates that the company is making strides to be competitive again. Wells Fargo’s return on equity ratio for 2011 is 11% and 10% for 2010. This ratio assesses risk by indicating how much a company earned for each dollar invested by shareholders. Investors consider a ratio over 15% to be a reasonable return. A ratio of 11% is disappointing to investors. However, it is a slight improvement over the previous year. So the company may be working on pulling itself back up and learning how to become profitable and attractive to lenders and investors once again. References Raibom, C.A. (2010). Core Concepts of Accounting (2nd ed.). : John Wiley & Sons Inc.. Annual Reports, http://www.sec.gov, date retrieved 06/28/2012

A Company That Has Had a Lawsuit in the Last 10 Years Research Paper

A Company That Has Had a Lawsuit in the Last 10 Years - Research Paper Example The paper chronologically accounts for the case how it started, got to be developed and concluded in a court of law. In the determination of the ruling, this paper has considered that basics that were used by the court of law to determine this case. In relation to this, the paper also gives accounts of the changes that has characterized the company following the law suit, the agencies charged with giving certificate of operation for drug companies as well as the recommendation to the companies in similar products based on the suit. Mylan Company is one of the world’s biggest and leading generics and pharmaceutical companies. The company’s products are available in almost over 150 countries worldwide; Germany, New Zealand, Austria, Belgium, Zech Republic, Denmark, Finland, and France are among the countries where the company operates. In its production, the company relies on contemporary production mechanisms where drugs safety and hygienic processes are observed. Throug h this, the company is producing reliable pharmaceutical products for consumers (Ceder, 2011). The company employs about 18,000 employees in all the branches all over the world. Given the company’s growth and service to the consumers, it has realized tremendous success in the industry. In this regard, it supplies most of the pharmaceutical drugs including the antiretroviral for treatment of HIV/AIDS patients (Ceder, 2011). The company was started in 1961 and became a publicly traded company in 1973 (Ceder, 2011). In 2002, the company was involved in a legal issue with the one of its client who sustained a back pain while changing the tires of the vehicle and was administered a painkiller fentanyl. Fentanyl is an addictive narcotic that affects the nervous system. After two days, the patient died and the postmortem results indicated that a lethal dose of the drug, Fentanyl was found in his blood stream, this was in 2002. The family filed a lawsuit against Mylan of manufacturin g lethal products since the physiological effects of the drugs contradicted the recommendation given in the package. The plaintiff lawyer argued that a defect in the drug and the only thing that has not been ascertained is the type of defect that was in the drug. During the period of the suit, Mylan maintained that the products were not defective and that they complied with the food and drugs administration that inspects quality of the drugs (Sobel, 2012). Discuss the legal theories used by the plaintiff to recover in this lawsuit. How the lawsuit was resolved, and why you agree with the decision in the case. The plaintiff asserted during their argument that there was defect in the drug and that is the company’s responsibility to identify such mistakes and to address any defect before releasing the drugs into the market. Specifically, they asserted that the defect was occasioned by negligence of the company workers during manufacturing. That the company has the duty of care t o its customers and should ensure that their products in the market are suitable for use by the customers (Mickey, 2004). The plaintiff accused the company of not observing professional due diligence in drug manufacturing and that this was not followed, defective drugs found their way into the market and resulted in to the death of their own. The defective in the drug was in its physiological departure where it affected the functionality of the nervous system. In the decision that was reached by the court over the case is that the company was liable for the death and they had to compensate the family appropriately for contributing into the death of the family’s bread winner. The court found that the company

Major cusses of Greek Dark Ages Research Paper Example | Topics and Well Written Essays - 2000 words

Major cusses of Greek Dark Ages - Research Paper Example This paper explores the Dark Ages and the major causes that thrust a splendid civilization like Greek into abrupt termination or presumably so. It briefly explores the authenticity of term Dark Age and its perceived occurrence. Drawing on the observations and evidences of Rhys Carpenter and V. Desborough, the paper concludes that Dark Age is a term that scholars used to name the interruption reported between evolutionary transitions from Mycenaean to Ionian Age. Irrespective of the terminology, presumed Dark Age was caused by depopulation or migration of Mycenaean as a result of natural disasters (earthquake or volcanic) rather than foreign invasion or Trojan War. Greek Dark Ages: Major Causes of Termination Dark Ages of ancient Greek is the latest scholastic term that refers to the centuries between 1100 and 800 B.C. The time period attributed as Dark ranges from Mycenaean civilization’s collapse to the establishment of Ionian Age. Abrupt and unanticipated destruction of such a wealthy and civilized culture as Greek is source of surprise and intense debate among literary and archeological circles. This paper explores the Dark Ages, major causes that led Greeks into it and concludes that the Dark Age itself is nothing but a gap of literary evidence in the evolutionary process as a consequence of climatic upheaval in the region during late seventh and eighth centuries. The term â€Å"Dark Ages† is recently coined by modern scholars who refer it as the period that intervenes between 1200 BC with the downfall of the Mycenaean palaces and around emergence of a new state form, called the polis. Ancient writers never acknowledged major distinction between historical period and heroic age .During 700 BC, writings of Hesiod represents a gradual decline of Greek society and symbolizes them with five successive â€Å"Ages†, referred as gold, silver, bronze, heroes, and iron age (Works and Days 109-76 as cited in Hall, 2006, p.202).On the other hand, Thycydides depicted early Greek history as progressive marked with stable growth of resources and power. However, the Trojan War aftermath brought immediate instability and migration (as cited in Hall, 2006, p.202).Hall (2006) further states: There is no real sense of a cultural or economic â€Å"trough† that stands in stark contrast to conditions [neither]before the Trojan expedition, nor again of a â€Å"renaissance† associated with the rise of the polis†¦Greeks believed that polis had existed from time  immemorial. (p.203) Scholars endorsed Thucydides’ general schema up to 1870s,however,some in general and George Grote in particular highlighted that lack of recent evidence hinders the construction of Greek historical narrative before 776 BC(as cited in Hall,2003,P.203).Later, Heinrich Schliemann’s excavations at Troy in 1870-90s,Mycenae in 1876, and Tiryns in 1884(as cited in Hall,2003,P.203) not only established that Greek mainland had been a h ome to civilized culture, but also confirmed the sudden end of palaces associated with â€Å"Mycenaean† civilization. The major concern here is the collapse of Mycenaean civilization and its reasons. It is believed (as cited in Hall, 2003): Following Fliners Petrie’s publication in 1890 of Mycenaean pottery in Egyptian context of the 18th and 19th Dynasties and his conclusion that the Mycenaean palaces has been destroyed around 1200 BC, it became evident†¦ gap of approximately five centuries between the collapse of the palaces and the first extant literature as  represented by Hesiod and the lyric poets of the 7th century BC. The sheer paucity of evidence for this intervening period had already by the last decade of the 19th century led historians to term it a â€Å"Dark Age† or â€Å"the medieval epoch of Greece. (p.203) Foreign invasion by Dorians or Sea Peoples and colonization, Trojan War, internal conflicts, depopulation, and great migrations as a r esult of natural disaster and unfavorable living conditions were a few but frequently

Introduction to Psychology Essay Example | Topics and Well Written Essays - 1500 words - 1

Introduction to Psychology - Essay Example This is the essence of implicit memory, namely that it is memory that doesn’t have to be consciously recalled but is immediately available to the thinker. Conversely, explicit memory is an aspect of memory that must be actively engaged. For instance, if one were to attempt to recall what they ate for breakfast or what they did for their twentieth birthday they would have to implement explicit memory, as this is not readily available to the thinker. In addition to explicit and implicit memory, there is also declarative and procedural memory. When considering these aspects of memory, it’s necessary to consider them in relation to the previously articulated concepts of implicit and explicit memory. For instance, declarative memory is memory that is both implicit and explicit in that it contains memories of facts or events. Conversely, procedural memory is understood as memory that is of specific actions or skills. For instance, one the ability to roller skate or to play th e piano are procedural skills that are learned and then added to one’s procedural memory bank. Upon acting out these skills one is then implementing their procedural memory. Within this context of memory it’s noted that it is difficult to recall the declarative aspects of the action. Therefore, the actions are referred to as an aspect of knowledge compilation, such that procedural memories are grouped within this segment of understanding. 2. Define and explain the difference between short-term and long-term memory. In further articulating the nature of memory, researchers have distinguished between both short and long term memory patterns. Related to the concept of short term memory is what scientists refer to as iconic memory. Iconic memory functions by allowing individuals to view a series of images and for a short period of time recollect them in the mind. While iconic memory refers to aspect of short term memory, scientists have also distinguished a category of mem ory called short-term memory. Short-term memory has been articulated not as a particular aspect of the mind that stores memories for a limited period, but rather the function of an individual focusing their cognitive mental energies on a specific icon or memory as a means of recalling it for a short period of time. Within short term memory there are then designated means of recollection. These include rehearsal and chunking techniques that function to allow the individual to focus their cognitive energy in a way that allows them to more remember the information. As there is short term memory, there also exists long-term memory on the opposite end of the spectrum. Within long-term memory is the body of knowledge that individuals ultimately associate with memory, as it is this body of knowledge that is recalled from an individual’s past experiences. In differentiating long-term from short-term memory the main distinguishing element is the nature of the memories storage (Jalomb 2000). In these regards, one can argue that short and long-term memory are not even the same thing, but entirely different mental processes. As described, short-term memory does not consist of a mental storage base, but is rather described as concentrated cognitive mental processing. Conversely, long-term memory actually contains elements of mental storage of which the individual then must implement their implicit or explicit

Assignment Example | Topics and Well Written Essays - 500 words - 169

Assignment Example The supporters and advocates for Affordable health care in their previous sign up efforts, have come to the realization that from the few lessons learnt during the sign up efforts, in which a significant number of individuals previously uninsured managed to buy the cover. From the lessons learnt during the sign up effort, the supporters, and advocates of the Affordable health care plan on implementing the same effort that saw millions of uninsured people get the cover, as a marketing strategy for the next enrolment period, in an urge to increase awareness of the importance of buying the cover. Previously, many people opted for private insurance; however, the approach faced certain technical problems prior to the sign up process (Radnofsky), an aspect that proves the success of the sign up effort. As an aspect of in for the fall, research has shown that indeed, there is an increased focus on in-person help with testimonials from real people, making more emphasis on deadlines as pertai ning to Affordable health care. On the out aspect, getting a health care coverage has become an individualized mandate, which motivates more people into signing up for the cover. Previously the law required that all people should sign up for the cover or risk a penalty when filing their taxes (Radnofsky). The main aspect of study in this particular course is marketing, especially on the role that it plays in making informative approach to potential customers on the benefits of a particular good or service as addressed or provided by an organization against other competitors in the same industry. Based on such a perspective, it is significantly clear that marketing increases the chances of an organization or institution getting access to a bigger market. The article Health-Law Advocates to Tweak ACA Marketing Campaign for the fall, clearly indicates that before the sign up effort by the advocates

Radiohead - No Surprises Essay Example | Topics and Well Written Essays - 4500 words

Radiohead - No Surprises - Essay Example But suddenly, all over the world, gothic culture broke out, arresting conservatism and demanding the right to be musically deranged. Alice Cooper drank chicken blood on stage. For some reason, Ozzy Osborne bit the head off of a bat. Graphic tattoos, pythons and tongue piercings had become boring. Out of nowhere, a musical emancipation pronounced darker theories of death and pain that drew many punk rockers and pop culture fans into the dark. John Lennon was replaced by Marilyn Manson. Novelist Tom Wolfe labeled the 70s as the ‘Me’ Decade in â€Å"The ‘Me’ Decade and the Third Great Awakening". By the late 1970s, a culture of black lipstick, blood and men adopting female names had grown into its own genre. The State of California was easing its ban of marijuana and by 1979, the Gay Movement was red hot. Roughly between 1971 and 1984, everybody was in some type of artistic movement and expressed themselves through music. It was this era that inspired the gothic music genre unification of punk rockers, heavy metal fans, and even some conservative Rock-n-Rollers through the World Wide Web. In 1985, Jonny and Colin Greenwood, Thom York, Ed O’Brien, and Phil Selway joined the melodic movement of the misunderstood as Radiohead in Oxfordshire, England. Influenced by alternative rock, American indie and surges of punk and Britpop that surrounded them locally, the band brought their own kind of ‘strange’ to Rock. This paper is an exploration of a new era genre of music; particularly that of the fairly new punk rock band Radiohead. The focus of the study of the linguistic analysis of the musical style and songs including, Ok Computers, The Bends, and Radiohead’s 1997 release No Surprises, within the context of popular music idioms and rock. 1.1 Radiohead Radiohead was formed in Oxford because all the band members grew up and attended secondary school in Oxfordshire (Osborne, 2004: 15). Through their use of harmony, disruptive melodic figuration and rhythm, Radiohead has been able to build a reputation by accumulating a distinctive musical language, and by drawing from a musical palette characterized by a strained relationship between mainstream expectation and convention. The band’s music style is based upon garage band effects: loud and expressive, much like the American grunge bands Nirvana, Sound Garden and Pearl Jam (Hiburn, 1998:7). A significant part of Radiohead’s reputation as original composers and performers of music, punk-ish rock that did not conform to stereotypical pop-music expectations and norms. A vital part of engaging with their music is being able to track the events that form associations for the Radiohead-listener with equal events in a single Radiohead song or album (Moore, 2003: 58). Radiohead’s early music was rather mainstream. Radiohead’s first two studio recordings seemed quite primitive due to lack of a provocative esotericism that came to be associated in their later works. The making of OK Computers played a large role as a significant paradigm shift for the band, arti stically and musically (Tate, 2005: 14). Both of their first two albums, 1993’s Pablo Honey and 1995’

Impact of multimedia in learning English as a second language Literature review

Impact of multimedia in learning English as a second language - Literature review Example Meanwhile, learning happens as a process rather than an event. This means that for the acquisition of second language to take place, there are series of things that a person should do, as learning a second language will not happen overnight. Mayer (2003) used the cognitive theory to explain the processes that take place in the course of second language acquisition. It was noted that the more interaction a person has with the language being learnt, the better the chances of acquiring it more easily and quickly. Meanwhile, the interactions that a person has with language often differ in potency and impact. For example using the multimedia principle, Mayer (2003, p. 33) explained that ‘the human information processing system contains an auditory/verbal channel and a visual/pictorial channel’. By implication, a person gets an easier grip of a particular language being learnt if provisions are made for all of auditory, verbal, visual and pictorial channels. However, using multimedia such as audio and video easily provides all these channels at a go (Neal, 2006). Based on this, when designing a website for acquisition of English as a second language, it will be beneficial to include audio and video files that wil l provide multimedia learning platforms, rather than use only written and verbal means of acquisition. Neal, L. (2006). Predictions for 2006 — E-learning experts map the road ahead. Elearn Magazine [online]. Available at http://www.elearnmag.org/subpage.cfm?section=articles&article=31-1 [accessed 13 February

History of Performing Arts Assignment Example | Topics and Well Written Essays - 500 words

History of Performing Arts - Assignment Example Although art lacks in concrete definition, developments have emerged as time went on. In the 14th and 16th centuries or the Renaissance period, changes in art have come into view. This period began in Italy and spread across Europe. Plays and dances were performed and seen as one of the famous forms of entertainment in that era. The use of ballo or now called ballet was used by Domenico de Piacenza. In the mid of 16th century, elaborated costumes for dance performances and theatre music were introduced in England. The first Opera, Daphne, was performed in the latter part of 16th century. It went on throughout the 17th century and eventually became an entertainment choice of the aristocrats, as well as the people who live in cities across Europe. As time went on, more changes have occurred in the development of the performing arts. The traditional theatre was established thru the introduction of the ‘Proscenium Arch’ in the 17th century. However, acting was brought to an end until the mid of the century. Soon thereafter, women appeared in plays in England and in France and eventually, the latter established the formal dance instruction in the latter part of the century. The introduction of ‘Opera Buffa’ in the 18th century brought opera to the masses. This has broken the mark that opera and aristocracy come hand in hand. In the late 18th century, The Marriage of Figaro and Don Giovanni by Mozart became famous operas that marked the era of the century. A new era was establish in the 19th century.

Wireless telephones Essay Example | Topics and Well Written Essays - 250 words

Wireless telephones - Essay Example Both passengers and radios can equally affect the attention of a motor vehicle operator, thus singling out the use of a wireless telephone may be merely populist. This may be especially true with regards to talking and listening rather than texting. Nevertheless one of the advantages of this law is that it reduces the number of motor vehicle accidents resulting from the use of wireless telephones while driving. Also, the subsections (6a) and (6b) clearly state when an offence is to be cited and subsections (5a) and (5b) state the punishment due (Levy et al. 3). This makes it easy to enforce the law. On the converse though, separation of subsections 2 and 3 imply that there is a difference between minors and adults and from their wording it appears that adults may be allowed to use wireless telephones while driving. Also the definition of an emergency in subsection (1a) still leaves a lot of room for different interpretations for example different people may interpret fear for one's safety differently. These instances of ambiguity may be used as a loophole by offenders and their attorneys. Regardless of these ambiguities I am for this state law because its spirit is more of preventative rather than vindictive. This means that it seeks to better the quality of life for the residents of Colorado State by protecting them from avoidable motoring accidents.

The Important Effexts of Food Colours on Appetite Essay Example for Free

The Important Effexts of Food Colours on Appetite Essay The relationship between food colour and appetite has been concerned by many scientists in recent years. This project considers the importance of food colour on appetite through analysing and evaluating the effects of different food colour on appetite and then other factors that contribute to appetite are explored. As last step, comparison is conducted to find the most important element on appetite. With regard to other factors, it is concluded that the food colour play an important role in affecting appetite. This may be of interest to consumers, especially the people who want to find effective method to control and manage appetite. Contents | |Page | |Abstract | | | | | |Introduction |1 | | | | |1. The Effects of Different Food Colours on Appetite |2 | | 1. 1 The effects of red and yellow on appetite |2 | | 1. 2 The effects blue on appetite |2 | | 1. 3 The effects of green on appetite |3 | | 1. 4 The effects of purple and black on appetite |3 | | 1. 5 Evaluation of effects of food colours on appetite |3 | | | | |2. The Effects of other Factors on Appetite |5 | | 2. 1 The effect flavour of food on appetite |5 | | 2. 1. 1 The effect of smell and taste on appetite |5 | | 2. 2 The effects of ambience on appetite |5 | | 2. 2. 1 The effect of light on appetite |6 | | 2. 2. 2 The effect of sound on appetite |6 | | 2. 2. 3 The effect of temperature on appetite |7 | | 2. 3 Summary |8 | | 2. 4 Evaluate and compare the food colour and other factors |8 | | | | |Conclusion |10 | | | | |List of references |11 | Introduction In recent years, consumers have generally paied attention to the appearance of food. Since one of the most fundamental elements of food could be the food colour, when people see food at first sight, the appearance of a dish may have positive and negative influence on people’s appetite (Hutchings 1994). Counsell (1981) and Petit (2006) summarise that colour plays a crucial role in the appearance of food from a psychophysical point of view. They remark that when different wavelengths of light come into eyes, due to the combination of eyes and brain through a series of mechanisms, colour will be produced and defined. The so-called appetite is a kind of physiological needs for eating. Nevertheless, a full stomach does not stand for that people do not have appetite and a desire to eat. The purpose of this project is to find the main element among colour, flavour and ambience which can influence appetite the most. Various food colours which can be seen in daily life will first be compared to describe the different negative and positive effects on appetite and evaluate the relationship of food colours on appetite. Then, other effective factors on appetite such as food flavour and eating ambience will be taken into consideration. Since the consumers do not know how different food colour, food flavour and environment could influence their behavior, it is felt that this examination will highlight this field and help consumers to move forward a single step to perceive the factors that can affect their appetite. 1. The Effects of Different Food Colours on Appetite Natnette and John (2004) summarise that â€Å"Colour can produce autonomic biological reaction, certain emotional responses, and direct attention† (P. 826). For the majority of consumers, food colour is a kind of standard for assessing food quality prior to purchasing and consuming it (Huthings1994). He also concludes that there are several usual food colours in our daily life such as red, green, orange, purple and yellow, but some colours are difficult to find ,such as blue and black. In this connection, the different food colours and their various effects of them on people appetite will be clarified and compared. 1. 1 The effects of red and yellow on appetite In a psychological study Birren(1969) finds that red is an energetic colour which gives people a strong feeling of emotion. When people see the red colour, they may experience the feeling of happiness or peace and would make them hungry. However, yellow can stimulate people’s brain activity and makes people feel excited? comfortable and warm. It seems that people’s appetite can be improved significantly by red and yellow (Singh, 2006). Boym (2001) points that if red and yellow appear on the table at the same time, people would be likely to eat more, because the combination of red with yellow can make people feel friendly and can remember this combination deeply. The fast food company McDonalds, as everyone knows, ingeniously applies both red and yellow in their decoration, food package and even food. That could be one of the reasons why people all around the world would like to go to MacDonald and they get attracted by the its chain of restaurants. As a result, this appears to be a wise choice that just by adding some red and yellow colour to the food recipe, even people with poor appetite be more likely to purchase food products. 1. 2 The effects blue on appetite Blue food which is rarely found in the nature(Hutchings, 1994) represent peace, quiet and calmness and that is considered to have a beneficial effect on peoples physical and mental ability (Singh, 2006). Hence, people’s appetite obtain weak suppression and according to psychological finding, it is shown that when people want to lose weight, putting blue items in the kitchen would play an important role in eliminating their appetite (Allew,1998). 3. The effects of green on appetite According to Pegler (1991), no matter which kind of the food is consumed, the majority of people may think that the food is healthy and safe as long as it is green. Green food probably signifies safety in these people’s subconscious and green represents bright, fresh and natural, which could help stabilize mood and ease the tension. Following from such a concept, people would like to accept most green things. 4. The effects of purple and black on appetite Johnson (2005) researches that people prefer to avoid purple and black food in their lives, when our ancestors searched food and found in purple and black that was a fatal alarm. These colours would have been considered toxic and rotten. The effects of the long-term sense may lead to the modern people behaviour on food. Hence, people probably do not have positive feeling towards on black and purple food. 1. 5 Evaluation of effects of food colours on appetite It is almost certain that different food colours indeed influence people’s appetite. Huthings (1994) analyzs that food colour also helps consumers judge the quality of food as well. It seems quite reasonable that while some foods are chosen easily and are always in the peoples everyday diet yet the others are not so popular and are often left on the supermarket shelf that is all a matter of food colour. Besides, because food manufacturers want to attract and induce more consumers, coloured food could be found anywhere such as sweets, beverages, ice-cream and others. Tyner (1997) points out that colour is the first characteristic we notice in food, so food colour has a major function in influencing people’s appetite. 2. The Effects of other Factors on Appetite 2. 1 The effect flavour of food on appetite The combination of smell and taste can be explained by scientists to describe the perception of food flavor (Petit, 2006). However, ISO5492 (1992) summarises that smell, taste and trigeminal sensations comprise the flavour together, while odor and taste play the dominate role in flavour. 2. 1. 1 The effect of smell and taste on appetite As everyone knows, an unpleasant odour can influence and suppress people’s appetite whatever environmental or food smell is, food intake and meal times would be decrease relatively. Nevertheless, the effects of smell on appetite are complicated. Petit (2006) concludes that â€Å"smell is the sensation that results when olfactory receptors in the nose are stimulated by volatile chemicals†((P. 3). According to Natnette and John (2004), smell is directly and closely connected to appetite and food intake. Different smells can stimulate people’s expectation for food which includes the taste or the quality of food and even can be evoked by the previous memorial odor (e. g. , mother’s soup). Petit (2006) says â€Å"tastes are the sensations perceived by the taste receptors when stimulated by certain soluble substances† (P. 4). According to Schiffman and Graham (2000), taste can influence food choices and appetite. Due to internal preparation for digesting, people will have a desire to eat or purchase food when they smell it. In other words, taste induces people to have needs for food and provides motivation and the impulse for eating. Hence, it seems probable that the integration of smell with taste can significantly affect people’s appetite. 2. 2 The effects of ambience on appetite Eating ambience have a relatively wide meaning (ambience here refers to the atmosphere that food is served; it actually includes many external factors such as the light, sound and temperature of the environment (Natnette and John 2006). In the following part, the effects from different lights, sound and temperature on food intake and appetite will be discussed. 2. 2. 1 The effect of light on appetite According to the research of Wansink (1994), the food consumption of people can be affected by soft lighting, the dominant reason is that soft light can make people feel more comfortable. Consumers’ resistance to delicious food will be reduced and meal times will be extended. As a result, food intake of consumers relatively may increase. Wansink (1994) also say that bright and glaring light could decrease the time people spend at on eating location because people always have better self-discipline which could explain why fast-food restaurants prefer to use bright lights, in order to accelerate the speed of eating food. 2. 2. 2 The effect of sound on appetite Music can always be heard in restaurants, which is a kind of method used to stimulate appetite and consumption. Natnette and John (2006) conclude that music which is being played in the eating atmosphere not only plays function on covering unpleasant sound, but also makes consumers feel relaxed and changing consumers’ mood. It seems clearly that the quantity of food and fluid could be affected by the different types of music (Natnette and John 2004). According to the research done by McElrea and Standing (1992), since loud and fast music can raise listeners’ heart rate and blood pressure, the speed of drinking will be enhanced. It could be concluded that fast music could improve the quantity of food consumption and food intake, because the tempo of fast music can increase the frequency of chewing (Roballey, McGreevy and Rongo,1985). By contrast, soft and slow music could reduce the speed of eating and extend the time consumers spend in the eating place; however, a greater monetary value of food will be consumed in such surrounding. In other words, if people listen to slower music or the music that they love, thay will prefer to spend a longer time in the restaurant. Hence, they can easily drink and eat more than the consumers who are not in such environment. Different types of music have various connections with people’s appetite (Roballey, McGreevy and Rongo, 1985). 2. 2. 3 The effect of temperature on appetite The effects of temperature on appetite are often not understood by consumers. The temperature includes food temperature and ambient temperature. Due to influencing the speed of metabolism from the food temperature, the reaction of the stomach to hot and cold food and beverage is different (Natnette and John 2004). Hot food (e. g. , warm milk ) appears to reduce the capability of people’s metabolism. Another study (Bre? zinova 1972) show that processed and hot food could emerge more flavour which can raise the temperature of people’s body to restrain appetite and induce satiety. In general, consumers who live in different areas have various preferences on food temperature due to difference food behaviour, culture, experience and expectation. It could be summarised that regardless of the preference for food temperature, the food temperature can affect appetite and even food intake. McConnachie and Alexander (2004) also conduct a research and came to the conclusion that people’s appetite are hugely different within hot and cold surroundings; therefore, the type of food chosen by consumers and the amount of intake will likely be depend on many factors. For instance, in winter, people whose basic metabolic rate is faster than people who live in summer need more energy and caloric consumption to produce and keep warm (Natnette and John, 2004), whereas some scientists hold the doubtful opinion(Westerterp-Platenga 1999). For this reason, it is common perception that warm food should be selected more in cold weather while cold food and beverage should be chosen more in hot condition. From the discussion and comparison above, people, generally, have positive appetite and increase food intake in the presence of cool, air conditioned ambience. 2. 3 Summary The above views indicate that food flavour and ambience of eating location appears to influence people’s appetite, food choices and food intake according to the individual’s experience, background and the expectation of food. The combination of smell and taste composes primarily flavour and affects further customers’ desire for food, while light, sound, temperature of eating location also have effects on their appetite. It could be also true that soft and warm light and loud and fast music appear to increase consumers’ food intake and extend the time of consuming, while cold and air-conditioned surroundings could improve consumption and intense appetite, vice versa. 2. 4 Evaluate and compare the food colour and other factors After viewing the appearance of food, consumers would have the visual flavour including smell and taste. That could be to say that visual flavour appears before the real flavor when it comes into consumer’s nose and mouth. Besides, Hutchings (1994) and Petit (2006) research affirm that food colour could influence people’s perception and expectation of food flavour before smelling and tasting. It seems that visual and expected flavour will be associated when people see the appearance of food in the first sight according to their previous experience, which can influence consumers’ judgement for food quality and flavour and even affect their appetite. This phenomenon may explain why coloured food exists and that would be because coloured food not only can highlight the flavour of the product but also offset the lost colour from processing (Tyner, 1997). The effects of ambience also have the positive and negative effects on people’s appetite and food intake. However, the ambience such as light, sound, temperature is external elements out of food. It seems that the main choice of food appears not to depend on food itself. Gordon, Angela and Little summarise (1962) that â€Å"the first impression of a food is usually visual and a major part of our willingness to accept a food depends on its color† (P. ix). Hence, food colour appears to play an important role in influencing people’s appetite. Conclusion Food colour could influence mostly people’s appetite than other factors when they see the food in the first sight. This may happen by the different food colours and other factors including flavor and eating ambience on appetite. These can be summarised that different food colours such as yellow, red, orange and green could encourage people to have desire to eat; however, rare purple, blue and black in food seem to be unpopular among the majority of consumers. At the same time, other factors (flavour, ambience) also could affect food choices, food intake and appetite. In discussion progress, however, owing to the fact that colour could influence flavour and the factor of food colour should be paid more attention than ambience which is the less effective element on people’s appetite. The study of effects of food colour on appetite has been considered by many scientists. Counsell (1981), Hutchings (1994), Petit (2006) and Robyn (2010) indicant that colourful foods do stimulate effectively people’s appetite when consumers notice the food before consuming. It should be noted that a detailed examination of others factors such as food shape, social variables and time-related characteristics affecting appetite lies outside of the parameters of this paper and further work could be done in this area. This would be of particular interest to those involved in the identification of natural and artificial food colour and could help avoid the problems encountered by consumers who are cheated by some pusher. References Alley, R, L. (1998) ‘The influence of physical state and colour on perceived sweetness’. Psychology 132 (5), 561-568 Berrin, F. (1969) Principles of Colour: a Review of Past Traditions and Modern Theories of Colour Harmony. London: Van Nostrand Reinhold Boym, C. (2001) ‘My McDonald’s’. Food and Culture 1(1), 6-8 Bre? zinova, V, O. (1972) ‘Sleep after a bedtime beverage’. Br Med J 2(1), 431 Counsell, J, N.(1981). Natural Colours for Food and Other Uses. England: Applied Science Publishers LTD Dalzell, J, M. (eds. ) (1997) Ingredients Handbook Food Colours. Surrey: Leatherhead Food RA Hutchings, J, B. (1994) Food Colour and Appearance. New York: Blackie Academic Professional Johnson, J. (2005) Psychology of Colour [online] available from [8 September 2012] ISO5492. (1992) â€Å"Glossary of terms relating to sensory analysis. † McConnachie, S. and Alexander, G, J. (2004) ‘The effect of temperature on digestive and assimilation efficiency, gut passage time and appetite in an Ambush foragin lizard, Cordylus Melantus Melanotus’. J Comp Physiol 174(34), 99-105 McElrea, H. and Standing, F. (1992) ‘Fast music causes fast drinking’. Perceptual and Motor Skills 75(13), 362 Natnette, S. and John, M. (2004) ‘Effect of ambience on food intake and food choice’. Nutrition 20(4), 821-838 Natnette, S. and John, M. (2006) ‘Listening to music while eating is relating to increases in people’s food intake and meal duration’. Appetite 47(21), 285-289 Pegler, Martin, M. (1991) Food Presentation and Display. New York: Retail Reporting Corporation Petit, C, E, F. (2006) Multimodal Flavour Perception: Influence of Colour and Chemesthesis. Nottingham: Nottingham University Press Roballey, C. (1985) ‘The effect of music on eating behavior’. Bulletin of the Psychonomic Society 23 (3), 221-223 Singh, S. (2006) ‘Impact of color on marketing’. Management Decision 44 (6), 783 -789 Wansink, D. and Tinbergan, J, M. (1994) ‘The influence of temperature on diet in Great Tit’. Journal of Avian Biology 25(4), 261-267 Margriet, S. (1999) ‘Effects of extreme environments on food intake in human subjects’. Proceedings of the Nutrition Society 58(04), 791-798.

Personalisation in cases of abuse and vulnerability

Personalisation in cases of abuse and vulnerability Personalisation is a new government strategy which has been set up to support service users who need support or care from adult social care. This policy is a new approach in supporting disabled people to enable them to lead more independent lives and exercise choice and control over the services they receive (Social Care Institute for Excellence, 2010). The overall aim is for service users to have control over how money is allocated to their care is spent, this includes direct payments, individual budgets, personal budgets, user led services, self directed support. As well as, support brokerage which would involve professionals from the wider fields of healthcare, including occupational therapists, and non professionals to provide advice and support for them (Mandelstam, 2010). A personal health budget will enable a service user to decide how to use the money that the National Health Service has allocated to them for their care needs. It could just be a discussion with a doctor or other health care professionals, such as a care manager about the different ways the money could be spent on a care plan, or alternatively patients will be able to receive a cash payment to allow them to buy the care which has been agreed in the plan themselves (Stobbs, 2010). The Department of Health (2007a) also state that this is a move away from the traditional welfare system to a more consumer type model of service provision which in turn will improve the quality of peoples lives. Although elements of this new policy are not legally defined, service users will be fully involved in accessing their own needs by having a personal budget by means of a direct payment, which in turn gives them control of the money. Lymbery (2010) argues that there appears to be little recognition of the complexities and contradictions which characterize some areas of the policy, as well as having in inadequate resources bases for adult social care. However, Dunning (2009) suggests that as the personalisation agenda advances the role of advocacy and support brokerage will be of increasing importance. However as Mandlestam (2010) argues that brokers need not be local authority employees or even professionals, which can place individuals at risk. If personalisation is to achieve its core aims, it will be essential that those accessing individual budgets can refer to sources of advice and support. Councils will also have to strike the right balance between giving people the freedom to choose their own care and protecting clients and their budgets from abuse. In addition, Mandelstam (2010) also believes that professionals will benefit from moving away from financial gate-keeping to that of brokerage and advocacy. Duffy Gillespie (2009) discuss in their report that there appears to be some conflict between personalisation and safeguarding. The conflict has arisen through people thinking that that the ideas linked to the term personalisation and those linked to the term safeguarding is that this conflict is more likely to be a deep misunderstanding about both ideas rather than conflict. They have identified these misunderstandings around personalisation and safeguarding as; the goal for personalisation is freedom from control, not safety; the practice of personalisation is less concerned with the reduction of risk; and the rules and systems required for personalisation will increase risk. Although Pitt (2010) states that safeguarding and personalisation are seen as two sides of the same coin. Also, they discuss the procedure with regard to the complex cases of vulnerability and abuse where careful risk management and person centred practice is required. Self-Directed Support is enshrined within the personalisation policy and states that before any individual receives any support services, six vital checks for risk are to be completed which are; First Contact, Assessment, Capacity Test, Support Planning, Plan Review and Sign-Off Outcome Review. As well as this, Self-directed support is very flexible and holds a number of tools which make it easier to solve complex cases. Resources are targeted at outcomes as this identifies the right level of funding applicable to the particular situation and needs of the individual. High quality planning; which commands that the social worker/occupational therapist identifies the best approach for the individual. Risk assessment; especially where abuse is suspected or criminal measures might become necessary, police may play an integral p art to the final decision on the balance of risk. Appropriate control,; self directed support puts control of the funding into the hands of the appropriate person, such as a carer or a professional. Appropriate support; local authorities have to ensure that individuals can receive the help to manage their support that being traditional services, new or systems of peer support. Flexible resources; should be used creatively to support individuals and finally Outcome review; is essential which plays an integral part of the risk management process for the local authority. However, as Mandelstam (2010) points out personalisation may not always work for vulnerable adults who are unable to express choices, unless they are adequately supported. Shortages of resources in some local authorities could threaten the availability of the vital support which is needed for individuals, and therefore for this system to work it is not to be seen as a cost cutting measure. Duffy Gillespie (2010) report that there is a misconceived idea that personalisation is simply about freedom and treating safeguarding as it is simply about control is wrong and to enable a person to have a good life balance you have to balance between freedom and control. Safety is one of the key goals in personalisation as control can be personalised because designing support arrangements need to be tailored to fit the person and need be justified with regard for their capacity, effectiveness and proportionality. They also state that control does not guarantee safety, for example the current community care system is poor in providing individuals to exercise freedom and control. Individuals who need support often find they have little or no choice over the support they can receive as most social care services struggle to provide personalised support due to bureaucracy that surrounds them. This in turn can create dependency or frustration which can easily place individuals at greater risk. The idea that personalisation may increase the risk of abuse in some way has been suggested by many professionals (Lymbery,2010. Duffy Gillespie (2009) argue that personalisation is committed to improving safety as integral part of promoting well-being and enhancing citizenship along with offering techniques and approaches such as self-directed support which provides the framework for minimising the risk of harm and protecting vulnerable people from abuse. Personalisation is about designing support arrangements so they are more personal to the service user. McGauran (2010) points out in her report that occupational therapists are placed well within the personalisation agenda as they are the only allied health professional who are widely employed throughout social and health care sectors. Personalisation is congruent to the philosophy of occupational therapy as the heart of its practice is to be client centred, and therefore occupational therapists need to seize these opportunities to pilot new ways of delivering this service which would be of benefit to the clients and enhance professional practice. An example of this can be seen when an individual is given choice and control of a personal budget to purchase personal or nursing care for an older adult, then it would give the individual personal control over how, when and by whom the care or equipment should be provided. This philosophy is embraced with the College of Occupational Therapists Code of Ethics that occupational therapists shall at all times recognise, respect and uphold the autonomy of clients, and advocate client choice. (College of Occupational Therapists 2005, p.2.1). Social Care Institute for Excellence (2010) agree that occupational therapists are skilled in finding and tailoring individual solutions for people in different care settings and aim to improve the quality of life, as well as a facilitator of learning needs and can work collaboratively with people who use services, their carers, families, friends and other social care and health professionals to co-design and co-produce care and support. Social Care Institute for Excellence (2010) believes also that by introducing this new agenda it will allow service users to become empowered and enable them to design the support packages for themselves or choose how they want to live. This in turn will enable service users to feel that are being supported in staying well and ensure that they have access to public services. This approach undoubtedly has the potential to improve the quality of peoples lives and give occupational therapists the opportunity to use their skills and expertise. Over 70 health projects have been chosen by the Department of Health across England to pilot personal health budgets and a formal evaluation has been carried out by the Department of Health (Department of Health, 2009). Evidence suggests that although it was popular with younger disabled people, many of the older age service users found they were put off by the complexities of the scheme, especially around issues of becoming an employer if they needed to appoint paying carers (McGauran, 2010). As Mandelstem (2010) points out there is some confusion in the legislation in the personalisation agenda as there is no new legislation or detailed statutory guidance to support this. The Department of Health have set up a toolkit that fits personalisation into legislation but it is inadequate and contains errors. Therefore suggesting that there could be risks involved in the transformation of social care. What is apparent from evidence on pilot studies is very early to say what the full impact of personal budgets will be on occupational therapy staff and other professionals, and that it is most likely that developments of personal health budgets need to significantly change cultural values throughout the National Health Service (Stobbs, 2010). Personalisation in social care does have potential benefits in giving service users choice and control over their care services. Although there is no doubt that it does have some potential pitfalls. What can be recognised from this new approach is that safeguarding is essential to all service users especially complex cases where careful risk management and person centred practice are essential. However, personalisation is in its infancy stage and a lot more debate is needed around this new policy for service users to feel confident in new transformation of our healthcare system. Equally, this can be seen as an excellent opportunity for occupational therapists to demonstrate that they are well equipped to take the lead in this personalised agenda as it sits well in the role of their profession.

The Apache And Christian Creation Stories Are Unique Religion Essay

The Apache And Christian Creation Stories Are Unique Religion Essay The Apache and Christian creation stories are unique and interesting in their own ways. Long ago, there were people in the United States before the European settlers. They were Native Americans, people whose hearts and souls were one with the land and surrounding nature, the Apache. The Apache people had a unique and well developed society which included every aspect of life. One of the most interesting aspects of the Apache is their creation story. In the Apache creation story, nothing existed at the beginning; there was no earth or anything for that matter, only darkness shrouded everywhere. From the darkness appeared a thin disc, one side yellow and the other side white, suspended in midair. Inside the disc sat a small bearded man, who was called Creator. In Apache religion there is one main Creator, Ussen, and then lesser gods, making them have a total of four Gods thus making the Apache people polytheistic. The Creator found a Girl without Parents sitting on a cloud asking about the Earth. There were also four sacred colors, black, blue, yellow, and white which have guided the Apachs in their prayer to the Creator. The four colors symbolize the colors of the threads Tarantula used to pull and stretch the earth. During creation, the Creator made the gods, heavens, earth, plants, and animals all from his sweat. The creator sent a lesser God named Lightning-Maker to encircle the world, and he returned with three uncivilized creatures, two girls and a boy. These creatures had no eyes, ears, hair, mouths, noses, or teeth. They had arms and legs, but no fingers or toes. The three creatures were placed inside a sweathouse created by Girl without Parents. They came out of the sweathouse and the Creator then gave each of them fingers, toes, mouths, eyes, ears, noses and hair. Creator named the boy, Sky-Boy, to be chief of the Sky-People. One girl he named Earth-Daughter, to take charge of the earth and its crops. The other girl he named Pollen-Girl, and gave her ch arge of health care for all Earth-People. The Creator thought that it would be a fun idea to create animals, birds, trees, and hills to cover the earth. Like many other religions, the Apache religion has a creation story that includes a flood. After the flood was over, the Creator left and put Lightning-Rumbler, in charge of clouds and water. The Creator left Sky-Boy in charge of the Sky-People. The Earth-Daughter was left in charge of all crops and Earth-People. Pollen-Girl was in charge of the health and guidance of everyone. The Christian theory of creation is unique in its own way as well. The Christian theory states that in the beginning God created the heavens and the earth. When God created Light, he saw that the light was good; so he separated the light from the darkness. The light was called Day, and the darkness was called Night. This was the first day of creation. The firmament that God created from water was called Heaven. Then evening and morning were created, this was the second day of creation. The water was gathered in one place so that dry land appeared, the dry land was called Earth, and the gathered water was called Seas. God then made the vegetation, plants yielding seed, and fruit trees bearing fruit, this was the end of the third day. On the fourth day, God made two great lights, a greater light to rule the day, and a lesser light to rule the night; he also made the stars. On the fifth and sixth days, God created the creatures of the Earth, sea, and sky and told them to multiply. God created man in his own image, in the image, he created male and female. God blessed them, and told them to be fruitful and multiply. He also told them to command all of the earth; and he gave them green plants for food. God blessed them and that was the end of the sixth day. God blessed the seventh day and rested from all his work. These creation stories are the backbone of each of the Christian and Apache belief systems. The Apache and Christian belief systems include a variety of characters, which are present in the creation stories. There is but only one God involved in the Christian creation story therefore making Christianity a monotheistic religion. The Apache creation story involves multiple figures; the Creator and the lesser Gods making this a polytheistic faith. These characters have either helped the divine being create the universe or they were created by the divine being to take care of the Earth. The Creator in the Apache myth is depicted as a small man with a beard. This can be compared to God in the Christian creation theory. Both are depicted as old males. These elderly male figures may represent wisdom and knowledge. In the Apache story, the Creator was the Supreme Being that is in charge of everything. There were also lesser Gods that helped the Creator create the Earth, while in the Christian theory, God created everything by himself. Although the God in the Christian creation stor y does get tried on the seventh day of creation and needs rest, he is not anthropomorphic. The Creator in the Apache story is considered to be anthropomorphic. The Creator displays humanlike characteristics, for instance, he was sweating throughout the whole creation time period. In the Apache creation story, there were many figures involved in the creation of the universe, while in Christianity there was only one God that created the universe. A very prominent concept that stood out in the Apache creation myth is the fact that there were animals involved in the creation of the universe. Animals like hummingbirds and tarantulas played a vital part in the creation of the universe. The fact that animals aided in the creation of the universe, is reflected in the actual beliefs of the Apache people. The Apache believe in nagualism and animism. They believe that a human being has the power to magically turn him or herself into an animal form. They also believe that that souls or spirits exist not only in humans but also in animals, plants, and other parts of the natural environment. Followers of the Christian faith do not believe in nagualism as this belief is thought to be a primitive practice. Animals are considered sacred to the Apache, so there sacredness may be because of the roles the animals played in the creation of the universe. Animals do not seem as significant in the Christian faith, maybe this because animals were actually created by God and did not assist in the creation of the universe. The use of numbers in the Apache and the Christian creation stories is very prominent. The number four is considered to be sacred to the Apache. During the creation of the universe, the Apache Creator always said things four times, and he clapped and rubbed his hands together four times. There were also a total of four Gods that mixed their sweat together to create a bean which eventually became the earth. The tarantula spun black, blue, yellow, and white cords and pulled them in four direction; east, south, west, and north. The number four was a significant part of the Apache creation story. The number four is still considered sacred to the Apache. During rituals and dances, they sing all their songs and prayers in sets of four; all rites last four nights. In the Christian belief, it took seven days to create the universe. This can be related to the amount of days we have in a week. In the creation myth, God hallowed on the seventh day and worked the other six days. In our modern wo rld, Sunday -the seventh day of the week- is supposed to be for rest, just like in the Christian creation myth. The number seven is also important in both the Old Testament and the New Testament. It seems that numerology was so important that representing an event or series of events with the number 7 helped prove that the story was true. The number seven also means control. The numerology that appeared in the creation stories reflects belief of the respective creed.

How Jack Bellews Speech Affects the Plot of Nella Larsens Passing

The term "passing" is shorthand for a racial passing which means people of one race passing for another. Nella Larsen's Passing is the story about two light-skinned women, who both have African blood. Clare Kendry is one of them who chooses and succeeds at "passing" and Irene Redfield is one who doesn't. They drive into each other twelve years later in a restaurant and Clare invites Irene to the tea party. The tea party which appears in the beginning of the story plays an important role throughout of the story because Jack Bellew enters the story at that moment. Jack is the white man who has a strong revulsion to African-Americans. He marries Clare, without knowing her secret ancestry. Jack's statements at the tea party lead the main characters' transformation throughout the story and shape the ending as well. Jack's disgust in colored people and assertion of his hate toward Negroes impact Clare Kendry, his wife, to re-estimate her value of life. When Clare and Irene run into each other at the restaurant, Clare is confident of her `passing' and is even sorry to those who didn't do the same thing. Passing to the white society is "even worth the price" to Clare (160). She believes that wealth is everybody's final desire and by passing she achieves that in a "frightfully easy" way (158). However she doubts her confidence on her passed life since the tea party in her house. At the tea party, Jack says words which humiliates African-Americans and shows how he hates Negroes (171-172). Against his statements, Irene exposes that Jack is "surrounded by three black devils" (172). It is significant that Irene includes Clare as one of the "black devils." This implies that Irene classifies Clare as a part of the black community even... ...at Jack didn't show up frequently during the story but his words which had spoken at the tea party remain and continuously affect Irene and Clare. After the tea party Clare finds her happiness is no longer coming from being an upper class and having wealth but she confirms that she belongs to the black society and is happy to mingle with them. Also Irene who always concerning safety and put it up as the most important thing in her life turns out to thinking about others beside security; those are considering herself and relationship with husband . Clare's death, the ending of the story, was already foreseen at the tea party by Jack and followed by his words. Without doubt Jack Bellew was the character who opens up the story and also, finishes up the story. Work cited Nella, Larsen. Quicksand and Passing. New Brunswick, New Jersey: Rutgers University press, 2002

Wrestling and Creatine Monohydrate Essay -- Sports Drugs Weight Loss P

Wrestling Practices and Creatine Monohydrate: A Deadly Combination? Introduction On December 9th, 1997 Michigan University wrestler, Jeff Reese, attempted to cut 12 lbs in one day. His goal was to wrestle at the 150 lb weight class for the Wolverines in the team's match against Michigan State. Reese died trying to reach his goal. Cutting weight is a common practice in the sport of wrestling. In fact, wrestlers have been shedding pounds to qualify for lower weight classes since the NCAA made wrestling a sport in 1928. Prior to any match, disciplined wrestlers will subject themselves to grueling workouts in rubber suits and overheated rooms. The wrestlers try to sweat the weight off, risking severe dehydration all for the sake of winning. Unfortunately, 21-year-old Jeff Reese, and two other wrestlers, died before he reached the wrestling mat. Doctors reported that Reese died from a heart malfunction and kidney failure (Younge, 1998). In a news report by The Minnesota Daily, Dr. David Wang said, "the deaths most likely were a result of the weight-cutting process" (Younge, 1998). Assistant Coach for the Gophers, Marty Morgan, defends the medically unpopular methods for cutting weight saying, "the medical world wants this [the deaths] to be wrestling related, and the way we cut weight, because for years they've wanted to ban this, and outlaw it and change it" (Younge, 1998). Although many plead for research and scientific data on the matter, Dr. Wang believes the medically community will not be the one to furnish the information (Younge, 1998). The human subjects committee would never allow such dangerous practices, such as exercising in a sauna with a rubber suit on, to be implemented for scientific study (Younge,... ...ropean Journal of Applied Physiology and Occupational Physiology, 76, 566-567. Quick, J. (1997). Deaths force change in wrestling. Oregon Live: Sports: Local and National, [Online]. Available: http://oregonlive.com/sports/spst/9801/spst01162.html. Stout, J., Eckerson, J., Noonan, M. S., Moore, G., & Cullen, D. (1999). Effects of 8 weeks of creatine supplementation on exercise performance and fat-free weight in football players during training. Nutrition Research, 19, 217-225. Volek, J. S., Kraemer, W. J., Bush, J. A., Boetes, M., Incledon, T., Clark K. L., & Lynch J. M. (1997). Creatine supplementation enhances muscular performance during high-intensity resistance exercise. Journal of the American Dietetic Association, 97, 765-770. Younge, A. (1998). Weighing in. The Minnesota Daily [Online]. Available: http://www.mndaily.com/daily/1998/02/09/news/.

Cold Knap Lake :: English Literature

Cold Knap Lake This poem is about an incident from the poet's childhood. Cold Knap Lake is a real place near Barry in Glamorgan, South Wales. It is a Bronze Age burial site, and something of a local beauty spot. A little girl is drowned in the lake, or so it seems, but the poet's mother gives her the kiss of life, and her (the poet's) father takes the child home. The girl's parents are poor and beat her as a punishment. At this point, the poet wonders whether she, too, "was...there" and saw this (the beating, rather than the rescue) or not. The poem is inconclusive - the writer sees the incident as one of many things that are lost "under closing water". What begins as a reflection on a vivid memory ends by recognizing the limits and vagueness of the way we recall the past. In the opening lines, the poet seizes the reader's attention with the seeming seriousness of death. This makes the mother's action seem yet more miraculous. If we assume that the "wartime frock" is being worn during (not after) the Second World War, then the poet (born in 1937) would have been at most eight years old. The mother is a "heroine" but her action has nothing to do with the war. The rest of the crowd either do not know about artificial respiration, or fear to take the initiative. And they are "silent" perhaps because they do not expect the child to recover. The poet notes how her mother's concern is selfless - she gives "her breath" to "a stranger's child". (We can contrast this with the poet's admission of her own coldness to someone else's child in Baby-sitting.) The image also suggests the miracle of creation as related in Genesis (the first book of the Bible), where God gives Adam life, by breathing into his nostrils. Back to top The poet does not condemn, but seems shocked by, the child's being "thrashed for almost drowning". But for all we know, the parents who beat her thought this was the right way to teach their daughter to be more careful. (The incident may also explain the poet's reluctance, years later, as she writes in Catrin, to let her own daughter skate in the dark.) In the penultimate stanza, the lake of the title supplies an apt image of memory. Under the shadow of willow trees, cloudy with "satiny mud", stirred as the swans fly from the lake - the "troubled surface" hides any exact information. What really happened lies with many other "lost things" under the water that closes over them - in the lake, where

Tom’s Shoes

Tom’s Shoes Richard Morrow EMK 3601 Principles of Marketing October 28, 2012 The baby boomer generation may be a difficult group to reach for this company. First I don’t think canvas shoes are primary footwear for this group. The advertising campaign they have possibly will not reach them also as most of it is done thru the internet and unconventional media outlets. I also don’t think they will react well to the buy one set of shoes and they will donate a pair on your behalf. I believe they will be skeptical about who the shoes will be donated to.They are a bit more financially conservative when it comes to buying things that are not essential. The generation X group would be a better target for Tom’s Shoes than the baby boomer generation. They are a group that in general engages in outside activities than previous generations. These shoes are good for outside activities. This group grew up wearing vans and airwalks so they may like the nostalgia of their youth with these shoes. They may be receptive to the buy a pair of shoes if another pair gets donated to people in the third world countries.They will respond to the advertisements better than the baby boomer generation as they have in general more experience with internet advertising avenues. They also in general like to be a part of helping out people which are not that well off. The millennials generation would be the best generation to target for Tom’s shoes. They are a generation that has worn canvas shoes most of their lives. This generation is the first to have digital technology all of their life. This will make them very comfortable looking at the advertisements sent thru social media, the website, and other electronic means.The group also is likely to post it online without any request from Tom’s shoes. They also are likely to spread the information that is posted online hoping to get more people participating in the cause. They will also be responsive to don ating as they have not had the opportunity previously to help society as a generation. I think Tom’s shoes does well in walking the fine line between increased sales and facing charges of exploitation of third world people. He does well in that he posts exactly how many shoes have currently been given away. In 2010 he stated that they have given away more than 600,000 pairs of shoes.He is also very clear on the ratio of shoes bought and shoes donated. Their does not appear to be any hidden things with the proceeds. It is not like the things that say a portion of proceeds goes to charity. I think some people buy his shoes because they feel like they are personally making a difference in the world. They also identify with the company’s views in helping humanity halt of disease by providing shoes to halt the diseases.Work Cited Kotler, Philip, and Gary Armstrong. Principles of Marketing. Boston: Pearson Prentice Hall, 2012. Print.

Effects of youth indiscipline Essay

The effects of indiscipline among the youth are manifold. Indiscipline is defined as a lack of discipline. Some of the effects of indiscipline among the youth include lack of respect for teachers, parents and other senior figures. It could be argued that the indiscipline of certain individuals has reduced the morality and ethics of many young people. The effect of the downfall in morals and ethics are caused, in part, by the education of the young people, in that teachers are no longer responsible for setting limits, merely for ensuring that certain targets are met. As discipline is no longer present, the lack of discipline does not present any sense of shame as the indiscipline is not tied to immorality anymore. The lack of guidance given to young people means that the conduct they show is not an important facet of their lives anymore. General consensus is that the values that have influenced morality are instilled inside the family, and that it is improved family values that will reverse the current trend. Most young people today believe in having things their own way. If they don’t get their own way then they often go off the rails. Parents seem more afraid of children and they do not seem to realise that by constantly giving in to their demands they are making them uncontrollable and undisciplined. Indiscipline is classed as a behavioral disorder and is the cause of mental, emotional, and in some cases, physical damage. Some would argue that parents, teachers and society should shoulder some of the blame for the indiscipline currently evident amongst today’s youth. Parents may be to blame as they give their children too much freedom, whereas teachers could be to blame for not focusing on things that the child is good at. Society is also to blame as the current education system does not prepare a child for employment. The curriculum is so varied that children are not gaining enough practical knowledge. BY: Ofondu Pearl

Forensic Psychology

Forensic psychology is the use of science based on the mind and behavior relating to law and legal matters (Nordqvist, 2009 & â€Å"Forensic Psychology,† 2010). The word psychology comes from the Greek word psyche meaning â€Å"breathe, spirit, soul†, and the Greek word logia meaning the study of something. The use of psychology dates back to 44 B. C during the assassination of Julius Caesar (â€Å"History of Forensic Psychology,† n. d. ). In 1879 Wilhelm Wundt, originally from Germany, founded psychology as an actually independent experimental field of study.He set up the first aboratory that carried out psychological research exclusively at Leipzig University. Wundt is known today as the father of psychology (Nordqvist, 2009). Forensic psychology involves sentencing criminals, determines guilt or innocence, eyewitness accuracy, and assists in the profiling of criminals (Nordqvist, 2009). In forensic psychology criminal profiling or also known as psychological p rofiling is a key factor in the criminal investigation.The main purpose of criminal profiling is to provide the police with a psychological profile of the personality of the perpetrator that could then be used to direct the investigative search. It also involves investigating an offender's behavior, motives and background in an attempt to turtner guide an investigation. Research shows that offender's that repeatedly rape or kill are driven by a sensitive public fear for their actions and media attention, which could eventually lead to their arrest. Analyzing the criminal's habits and customs allows investigators to trace similarities between previous crimes.When these details of their lifestyle are made public, friends, neighbors and colleagues may recognize them (Psychological Profiling, 2005. ) In homicide case, for example, FBI agents gather personality report through questions about the murderer's behavior. During this investigation four main phases are put into play to profile a suspect such as antecedent, method and manner, body disposal, and post offensive behavior. The first is antecedent: what fantasy or plan, or both, did the murderer have in place before the act?What triggered the murderer to act some days and not others? The second is method and manner: What type of victim or victims did the murderer select? What was the method and manner of murder: shooting, stabbing, strangulation or something else? The third is body disposal: Did the murder and ody disposal take place all at one scene, or multiple scenes? The last is post offense behavior: Is the murderer trying to inject himself into the investigation by reacting to media reports or contacting investigators? (Winerman, 2010. Each step helps analyze the suspect and brings forth new information needed to crack the case. Investigators use this technique often in all types of cases usually the cases dealing with the murder of an individual or more. The first documented case using criminal profiling was in the year of 1940 in New York City. This profile dealt with a â€Å"The Mad Bomber†(or F. P. he initials he used to sign his mysterious, paranoid letters) named George Metesky responsible for a series of random bombing attacks across New York within 16 years. (Winerman, 2010. Due to the success of George Meteskys criminal profile, which profile in every detail was matched, he was found insane and committed to the Mattawan asylum for the criminally insane (Madden, 2010). In another case forensic psychology was used to help solve the murder of two year old James Bulger. In this case the suspects were the ones you least expected to even commit such a daring act. On February 12, 1993 little James Bulger was kidnapped rom a shopping store while with his mother by two ten year old boys Robert Thompson and Jon Venables.The two boys raped, beat, and tortured young James and left him to die. Detectives found him left on a railway line brutally beaten on both his face and head o n February 14. Robert and Jon were profiled as adults because both knew the difference between right and wrong. Both Robert Thompson and Jon Venables were charged on February 20, 1993 with abduction and murder although they were found guilty of the murder of Bulger on the 24 of November making them the youngest convicted murderers in modern English history.

Far from the Madding Crowd Essay

For example, when asked if he knew who the woman he was talking to had been (Liddy), he replied to Bathsheba â€Å"I know her by sight†. This was also said as a way of protection. He also once lied to Bathsheba when showing her his sword fighting. He tells her that the sword is not very sharp until the end of the exercise, when he tells her the truth, † this sword will shave like a razor†. It is from about this time that Bathsheba begins to realise that she is deeply in love with Troy, and has now forgotten about Mr. Boldwood. Bathsheba is attracted to a superficial man, however, only the reader can realise this. There is an example of dramatic irony between these two characters when Troy has many faults such as gambling, womanising and the inability to settle and commit himself, not only are these faults but strong obsessions as well. These facts are all well known to the reader and the community in the story, but Bathsheba is oblivious to the fact. When infatuated and blinded from these facts, there can be tragic consequences. When Bathsheba realises for herself, that she loves sergeant Troy, Gabriel Oak reminds her of Boldwood’s prior claims. He also criticises troy, provoking Bathsheba to defend Troy. The author of this book, Thomas Hardy, presents the infatuated Bathsheba as nai ve and blind. He directly contrasts Troy and Gabriel, where Gabriel acts as Bathsheba’s conscience, reminding her of Boldwood’s claims. Gabriel attempts of warning Bathsheba to resist Troy â€Å"before it is too late† is prophetic. When Boldwood finally realises that he has been rejected, he tries bribing Troy, so that he would be interested in marrying Fanny. However, it is too late, Troy and Bathsheba were already married. This just shows how obsessed with Bathsheba really is. Troy doesn’t seem to notice or appreciate the love and infatuation shown by Bathsheba. This is shown on their wedding day, during the party, as he didn’t spend any time with her; instead, he got drunk and fell asleep in the barn with his friends. The storm that broke out could have torn everything down and broken the wicks, but Gabriel, being the only observant one there realised and saved everything before it was too late. Gabriel Oak dominates the beginning of the story and is described as a â€Å"young man of sound judgement † and â€Å"general good character†. He is a hard workingman, and has done so during the whole of his life to become the independent farmer that he was. Although he is attracted to Bathsheba, he notices that she is very vain. He is very honest, practical, trust-worthy and faithful. He is also strong as his name suggests. Gabriel is always in control of himself. He accepts the fact the Bathsheba does not love him so unlike Boldwood, leaves her alone. He also keeps to his word, for example, when he told her that he would no longer talk to her, he didn’t. Oak however, is a very trustworthy and loyal man. Whenever Bathsheba was in a crisis, she always asked for Oak. An example of this is when her sheep had eaten some clover and fell ill. She relied on Oak to come and save them. When her farm went on fire, Oak was the mysterious man who helped and at her wedding, when there was a storm, Oak strengthened the wicks. In a crisis he acts calmly and bravely saving Bathsheba’s crops in the fire and storm. He honestly condemns Bathsheba’s conduct to Boldwood on a number of occasions, twice facing dismissal. He is dismayed by Bathsheba’s â€Å"infatuation† with Troy, attempting to warn her against trusting him. When hiding his feelings he says â€Å"he adored Bathsheba†. Hardy points out the contrasts between homely Oak† and the attractive Troy whose â€Å"deformities lay deep down from a woman’s vision†. There is a big contrast between Oak and Troy. Another difference between these characters is that Troy gambles and Gabriel â€Å"reckons up the exact financial value† of each risk threatened by the storm. At the end of the story it turns for the better for Oak. He gets promoted from being the shepherd to the bailiff, his industry is awarded and he is offered a hare of the profits to manage Boldwood’s farm after his imprisonment. Bathsheba realises at the end after Troy’s death, that she becomes weak and depressed and increasingly dependant on Gabriel. This helps her notice that she loves him and finally agrees to marry him. This shows that more or less the whole novel is about obsession between each of the characters. It also has a lot of romance in it with hard realism running through it. Additionally, it shows that not only is it the world that loses control in natural disasters but also people lose control in emotional disasters.

Marketing case analaysis Essay Example | Topics and Well Written Essays - 2500 words

Marketing case analaysis - Essay Example Some of this increase can be funded by savings in expenses on seminars and face-to-face promotion, but the future potential of the strategy recommendation justifies even a decline by about 2 percentage points of profitability to about 15%. 1. The outsourcing movement shows that all organizations in mature economies are under pressures to control costs. Governments in countries which are members of the World Trade Organization cannot protect their domestic work forces against this transfer of jobs to low labor cost markets. This also creates opportunities for new systems in start-up companies in emerging countries, anxious to exploit the outsourcing opportunity. 2. Stock market regulators are under political pressure to ensure corporate governance for minority share holder protection. Small and medium enterprises which want to approach the markets for capital need to conform to stringent requirements, especially in the United States. 1. The global demand for software engineers and services exceeds supply. Hence, recruitment and retention of key human resources are critical issues for Information Technology companies. Qualified people have high expectations, not just in remuneration terms, but with respect to professional challenges. Overall, the external environment is favorable for companies such as Signifo to improve on their past growth rates and profitability. However, new products and services will be required, and companies with narrow geographical spread could be swamped. Significant players in the markets of tomorrow must be flexible, responsive, and global, to remain in business as independent entities. Signifo is a niche company with a well-defined brand, but with an insignificant share of just about 1% of the world market in which it participates. It caters mainly to small and medium companies in its home